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上海 Brand Shanghai – new slogan, new logo revealed

The tourism promotional slogan and logo of the 2010 Shanghai World Expo were unveiled during a global announcement ceremony at the Shanghai World Financial Center this week. “Brand Shanghai” will get a fresh look and feel mixing traditional and modern Chinese elements. This is the first time China launches tourism promotion activities with a “city theme” on a nationwide scale. See how Shanghai aims to position itself for the Expo and beyond….

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历史悠久 - Chinese Heritage Brand unrivalled cutting edge

Who needs German precision when it comes to stainless blades, scissors, knifes? Shanghai’s Zhang Xiao Quan Knives & Scissors have long been recognized as one of the oldest and most reputable brands in China offering great variety and extremely high quality when it comes to household and industrial blades. It represents profound Chinese culture darting back to Qing Dynasty times, won several world records and covers more than 40% of the Chinese scissor market….

國家品牌 - Chinese Nationalism and the Impact on Brands

With the Olympics at the center-stage, the events in Tibet and the Sichuan earthquake have combined to unleash a nationalistic sentiment seen like never before in the modern world. Chinese citizens’ confidence and pride in their nation has many good reasons. This study by Ogilvy’s Discovery presents answers to questions like: How important is the ‘country of origin’ in the choice of brands? Does feeling of nationalism translate into profits for Chinese companies? Are there ways to channel Chinese nationalism in their favor without alienating Western customers?....

囧 – Only One Chinese Character adds value to Chinese Brands

囧 – “I was terribly 囧 not to have known this before”…”It made me so 囧 I didn’t buy this cool bag”…a wide ranging use of expressions of this ‘re-launched’ 3,000 years old Chinese character proves invaluable to brands all over China, especially those trying to attract young internet-savvy consumers. The iconic character found its way from blogs, baidu, youku to handbags, shoes, milk-tea and leading brands like Li Ning….

Asides

• Thanks to Sky Canaves and The World Street Journal / Best of the China Blogs ...read more
• 广告 - NEW ADVERTISING RESTRICTIONS in Shanghai. The Shanghai Urban Planning Bureau has published a new draft to restrict the placement of billboards across the city. The restrictions will include a ban of advertisement boards on high-rise buildings. The draft law would mean Shanghai may ban billboards in "632 places that have important historic or cultural heritage sites," state media reports. Certain streets and places, including Kangping, Wukang and Shanyin Road, will become billboard-free. The draft, posted on the website of the Urban Planning Bureau, also calls for a ban of advertisement boards "on top of 20-story buildings or those taller than 60 metres." Ad boards along commercial streets such as Nanjing Road or in shopping areas such as Xujiahui, "will be allowed but in controlled numbers". ...read more
• POTENTIAL ACQUISITION....Wahaha Considers Sanlu Purchase ...read more
• UPCOMING EVENT....Branding in China: Beijing Nov. 13th ...read more
• UPCOMING EVENT....Asia-Pacific IP / Brand Protection Forum: HK Nov. 4-5th ...read more